Privacy policy
Privacy Policy
At Blume, we place great importance on your privacy and the information you agree to share as part of our SMS marketing service.
We use this data to send you SMS notifications (related to your orders, including abandoned cart reminders), promotional offers, and transactional messages, including review requests.
Your data and your consent to receive SMS messages will never be shared with third parties, except with our messaging partners, and only to enable and manage our SMS communication program.
Our website also uses cookies to track items added to your cart, including abandoned carts. This information is used to determine when to send SMS reminders.
Personal information we collect
When you visit https://blume.com (the “Site”), we automatically collect certain information about your device, including:
- your web browser
- your IP address
- your time zone
- certain cookies installed on your device
As you browse the Site, we also collect information about:
- the pages or products you view
- the websites or search terms that referred you to our Site
- information about your interactions with the Site
This information is referred to as “Device Information”.
We collect Device Information using the following technologies:
- Cookies: unique identifiers that allow Shopify to record your session (homepage, referral source, etc.).
- Log files: track actions occurring on the Site (IP address, browser type, Internet service provider, referring/exit pages, date/time).
- Web beacons, pixels and tags: electronic files used to monitor how you browse the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
- name
- billing and shipping address
- payment information (including card numbers)
- email address
- phone number
This is referred to as “Order Information”.
In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.
How we use your personal information
We primarily use Order Information to fulfill purchases (payment processing, shipping, billing, and order confirmations).
We also use it to:
- communicate with you
- screen for potential risk or fraud
- provide you with information or advertising in line with your preferences
We use Device Information to:
- improve and optimize our Site
- analyze visitor interaction and the effectiveness of our marketing/advertising campaigns
- detect fraud (for example, through your IP address)
Sharing your personal information
We share your data only with essential third parties required to operate our service, including:
- Shopify, to manage our online store
- Google Analytics, to analyze browsing activity on our Site
We may also share your data to:
- comply with the law
- respond to legal requests (court orders, warrants, etc.)
- protect our rights
Targeted advertising
We use your Personal Information to provide targeted advertisements and marketing communications.
For more information about how targeted advertising works: NAI.
You can opt out of certain services here:
- Digital Advertising Alliance Opt-out
Do Not Track
Please note that we do not alter our data collection practices when we see a “Do Not Track” signal from your browser.
Your rights
Depending on where you live (including the United Kingdom and the United States), you may have the right to:
- access the Personal Information we hold about you
- correct inaccurate information
- request deletion of your Personal Information
- object to or restrict certain processing
- opt out of marketing communications (including SMS)
To exercise these rights, contact us at the address below.
Your information may be transferred outside of your country of residence, including to Canada or the United States, where data protection laws may differ from those in your jurisdiction.
Data retention
When you place an order, we will retain your Order Information unless and until you explicitly request its deletion.
Changes
We may update this policy to reflect:
- changes in our practices
- legal requirements
- operational needs
Contact
For any questions about this Privacy Policy, for more information, or to file a complaint: